What is WhatsApp marketing?

In the modern world, WhatsApp is one of the most popular instant messaging services.

WhatsApp Marketing (WhatsApp marketing ?) is an effective means to promote products or services via chat between subscribers and a company’s representative. You have probably already heard about this type of advertising for different companies. Sometimes we may receive some messages from them, but usually, they are not very relevant and don’t even pay attention to them. Customers use such marketing to get information about your company and its services without visiting your website or call center, which can be helpful if you do not advertise directly on these channels and also allow you to build up a relationship with customers when they need you. This concept has been invented by the Italian company Socialyse – a marketing company from Milan. It was introduced in 2010, and now more than 2 million people use it to receive information about new products and promotions.