What is the marketing plan steps?

There are nine major steps required to develop a well-crafted, strategic marketing plan:

  1. set your marketing goals,
  2. conduct a marketing audit,
  3. conduct market research,
  4. analyze the research,
  5. identify your target audience,
  6. determine a budget,
  7. develop specific marketing strategies,
  8. develop an implementation schedule
  9. Create an evaluation process.