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What is the future of social media?

What is the future of social media?

Social media is taking over our lives. In this day and age we go online for everything from news, shopping and travel to everyday conversation, and most of the websites we visit encourage interaction through platforms like Twitter, Facebook and YouTube.

Even during this lockdown, people have embraced social media to the point whereby we’ve registered an unprecedented rise in screen time, a 25% increase in engagement on Instagram and TikTok in the past month and a staggering 72% increase on #ad content by influencers.
Social media is growing exponentially, and which is why it is very important for businesses, to leverage its power to grow. About 45% of the global population is active daily on Social Media, says this research.
The advantage of this field is that it can’t be restricted to any industry. Be it automobile, technology, medical. etc. or be it any wholesaler or retailer, every industry and every business person needs an online presence.