What is pay-per-click advertising?

Pay-Per-Click (PPC) is a digital marketing strategy in which the advertiser pays the website owner a certain amount of money each time a user clicks on an advertisement. There are three main forms of Pay-Per-Click advertising. Search advertisements, display advertisements, and social media advertisements are the three types. Search advertising may be found on sites such as Google, Bing, Yahoo, and others. Display advertisements may be seen in third-party applications, while social media adverts may be seen on sites like Facebook and Instagram.
Pay-per-click (PPC) and cost-per-impression (CPM) are two methods for evaluating the cost-effectiveness and viability of online commercials and keeping the cost of running ad campaigns to a minimum while reaching set objectives.