Pay-Per-Click is a Digital Marketing methodology that involves the advertiser paying the website owner a discussed amount of money every time the advertisement is clicked on by a user.
Mostly Pay-Per-Click advertising is of three types. They are search ads, display ads, and social media ads. Search ads are found on platforms like google, bing, yahoo, etc. Third-party apps have display ads and platforms like Facebook, Instagram are for social media ads.
Pay-per-click, along with cost per impression (CPM) is used to evaluate the cost-effectiveness and feasibility of internet ads and to keep the cost of conducting ad campaigns as minimal as possible when meeting defined goals.
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