What is lead generation?

What is lead generation?

  • Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company‚Äôs product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

  • Lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

  • Lead Generation in digital marketing is the initiation of consumer interest or inquiry into products or services of a business.