What is Google Analytics?

Google Analytics is a free service offered by Google that provides detailed statistics about the visitors to your website.

With Google Analytics, you can easily extract data such as visitor demographics, behavior on your site, the popularity of OS type, browser, and screen resolution… You can also find out what percentage of traffic came from social networks like Facebook and Twitter or see what specific keyword they used when searching for your site. With this information, you’ll be able to improve your business and better reach potential customers while boosting conversion rates.