Interactive content is content that requires active engagement from its consumers. It empowers the individual to be more than just a passive viewer, but an integral part of a dynamic, two-way experience.
In order to meet the rising demands of content consumers, businesses today are utilizing interactivity in their content marketing to maximize engagement across the board. Interactive content can take many forms and can be applied to any marketing programs that typically make use of content to deliver results.
Interactive media refers to the transformative ways that people share information and ideas through creative uses of technology. … Examples of interactive media include web sites, user-generated content, interactive television, gaming, interactive advertising, blogs and mobile telephony.