In simple terms agile in product management is an approach particularly used for product and project management. Sprints are used in terms of short bursts of work typically in an iterative way to deliver software projects. Agile was initially developed for Engineering and Information Technology projects. But with the continuous innovation, marketing industry is also currently using it successfully. Agile’s approach is making its mark rapidly because it gives a flexible working style. It comes under the most popular project management terms.