What is A/B testing? How often should I do it?

Digital Marketing
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#1

What is A/B testing? How often should I do it?

#2

  • A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.

  • As a rule, you should test for a minimum of seven days, make sure you’ve reached statistical significance, and then test for another seven days if you haven’t. When it comes to data, more is almost always better than not enough.

  • A/B testing is one of the most polarizing marketing tactics ever invented. A/B testing can make a major impact on your conversions.

  • These tests are valuable to a business because they’re low in cost but high in reward.