Master Data Management, which involves creating and managing a single, consistent, and accurate view of essential corporate data, has shown to enhance operational efficiency, marketing effectiveness, strategic planning, and regulatory compliance, among other things. However, MDM has only been available to a small number of large, resource-rich businesses when it comes to data. Most organisations have had to ignore MDM despite its apparent benefit due to the exorbitant costs of proprietary MDM software and the considerable difficulties of creating and sustaining an in-house MDM solution.