What do you mean by operational CRM?

This function is in customer relationship management, which assists in every day operations day to day analysis and growth. The most common type of CRM, an operational CRM is designed to help manage a business’ day-to-day marketing, sales, and customer service operations. Features include marketing automation (like initiating an email campaign when a new prospect enters the system), sales force automation (like pipeline management, customer tracking, and onboarding), and customer service automation.