What do you mean by mass customisation term?

Business & Management
#1

Customisation is the key for the vast growing markets. Where customers are expecting variety and customisation with their products.
Mass customization is the ability to provide highly customized products and services to customers in an efficient manner. This allows customers to customize a certain basic product to their needs or specific tastes. In order to do this cost effectively everything from product design to a reliable supply chain network.