What are two most important social media metrics a dealer should monitor daily?
Social media metrics is the use of data to gauge the impact of social media activity on a company’s revenue. Marketers often use social media monitoring software to observe activity on social platforms and gather information about how a brand, product or company-related topic is being perceived.
Measuring the right social media metrics is important.
Engagement: Likes, comments, shares and clicks: Engagement is a big umbrella category to track. Knowing when your audience is most likely to engage with your content is important. It helps you tailor your strategy so you post your content at the right time (when your audience is most active) and the best days of the week.
Awareness: Impressions & reach: impressions and reach are each an important metric to track, especially if your goals for social are focused around brand awareness and perception.
The most common and often important metrics to pay attention to, are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time.