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LogoutWhite hat SEO and black hat SEO are the two types of SEO methods that may be used. As the term implies, white hat SEO is the most ethical method of obtaining higher ranks in search engine result pages. A white hat SEO strategy strictly follows Google’s SEO rules. The most often used white hat SEO tactics include posting high-quality content on a website, website HTML optimization and reorganization, and link-building efforts.
Black hat SEO is deemed unethical and goes against Google’s standards and algorithms. Obviously, black hat SEO refers to techniques aimed at exploiting flaws and vulnerabilities in Google’s algorithms in order to rank higher on search engine results pages. Spam links, keyword stuffing, cloaking, hidden text, and hidden links are some of the most prevalent black hat SEO methods that only serve to deceive users and send them to sites that they don’t endorse.