What are the five-step content strategy?

1. Set Measurable and Achievable Goals

In order to measure the success of your content marketing campaign, you need to have clearly defined goals and objectives. Each piece of content should be created in order to achieve a desired end result. That might include more leads for your business, increased email sign-ups or more social media followers.

On the flip side, if you publish content based on a whim, you’ll fall short of adding to the message your brand was set up to convey, and end up diluting it Instead.

2. Build Journeys

As well as aligning your content with your brand’s goals, you need to also factor in the journey you want your audience to take along with your brand. The content you publish on social media and on your website shapes that journey.

The goal of your content should be to speak to prospects at multiple points throughout their journey to inform them further and thus guide them down your sales funnel. From the time they first come in contact with your company, to when they’re weighing their options, to when the finally make the decision to buy from you — you should have content for every step of the way.

3. Choose Content Types

Producing content is great, but what kind of content best conveys the message of your brand? You may want to consider things like infographics, YouTube videos, SlideShare presentations, Medium articles, and other content types to complement your standard blog posts.

4. Define Distribution and Promotion Channels

Once your content is created, where will you send it? Identifying the most relevant channels for your brand is the key to gaining more traffic and converting more customers.

5. Create an Editorial Calendar

Finally, your content strategy and marketing efforts need to come together like clockwork, and this is where your editorial calendar comes into play. Your calendar should outline when and where content should be published, right down to the most active times of the day for each channel.

Serving Separate Purposes

As you can see, there is a significant overlap between your content strategy and content marketing efforts — and yet they serve separate purpose.
Your content strategy sets out the whys and hows that overarch every piece of content you’re going to create. While content marketing is made up of the processes that serve to create and promote that content.