In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign. That might be a PPC ad, [content marketing campaign], white paper download, video ad, social media ad, or even an IRL ad. The point is the first step in the funnel is a [marketing campaign] of some sort.
Other types of funnels you might hear about include:
- Sales funnels
- Webinar funnels
- Email funnels
- Video marketing funnels
- Lead magnet funnels
- Home page funnels