What are the differences between Digital Marketing and Branding & Do you believe that there are limitations or challenges to Digital Marketing and how would you overcome these?

Digital Marketing
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#1

Keep all points clear, and try to avoid any kind of overlapping.

Digital Marketing – Communicates a specific, desired message to a target audience.
Branding – Advertises or projects the overall brand (what the company stands for, etc) to attract a wider audience.
Online marketing is dominant in today’s time, but offline marketing was also successful for a reason and appealed to earlier generations. Do not be completely biased towards the online world.