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What are the best practices for marketing through Instagram?

What are the best practices for marketing through Instagram?

By following Instagram best practices, you will be able to use the platform as a marketing tool and drive better audience engagement.

  • Understanding your audience and brand
  • Post engaging, high-quality images and Posting them at peak times.
  • Stay up to date with Instagram changes and updates - whenever new trends, features or updates hit the public.
  • Uncover audience insights by posting content that encourages participation - Ask a question and get users, contests.
  • Always Measure audience engagement.
  • Tell visual stories - stories through visual content, engaging images or videos. Captivate audiences through images, video, and text to market your brand.
  • Use branded hashtags that highlight the topic of your posts to earn more interest and to get discovered .
  • Embrace Instagram AR filters, effects that allow your followers to experience your product or recreate your visual style.
  • Track post-performance
  • Identify influencers - Partnership with micro-influencers to create brand authenticity.
  • Track comments and hashtag usage