What are the 7 steps of personal selling?

Business & Management
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#1

The personal selling process is a 7 step approach:

  1. prospecting,
  2. pre-approach,
  3. approach,
  4. presentation,
  5. meeting objections,
  6. closing the sale, and
  7. follow-up.

Each step of the process has sales-related issues, skills, and training needs, as well as marketing solutions to improve each discrete step.