What are some tips for making effective Facebook ads? (Part 5)

  1. Run a poll to see which types of people are more likely to purchase the items you’re offering as opposed to continue just browsing through your ads or even leave without clicking on them at all (unless they’ve already made up their mind before seeing yours that they aren’t interested in what you have to offer).

  2. Consider running A/B testing campaigns for making changes to your current ads and seeing if there’s any improvement when you branch out with different copies, images, and other details!

  3. Always be sure to include an end date, so people know that it won’t last forever (maybe three days from now). This will make them think about whether they’d like what is offered within the promotion period, and if they don’t, they can come back later.
    If you have many things going on in your ad, it can make the customer’s experience very complicated and confusing for them to deal with because there are so many options at once!

  4. Always include some call-to-action (CTA) such as “Buy now,” “Learn more,” or even just a plain old link that says something like 'click here to increase the chances of customers clicking through rather than just looking at what you’re offering.

  5. Try experimenting with different images to see which one converts best; maybe adding text into an idea might work better than using just an image alone? For example, if you run a clothing shop, having a picture of fashionable clothes might not be as effective as adding in the straight-to-the-point text that says 'Get 25% off all items and maybe even add an arrow to bring attention towards it.