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Post objective proof where possible. Try putting up recent testimonials from happy customers showing where you got five stars for product quality and services! This encourages potential customers to expect the products/services will be the same as with other customers before them. It gives them peace of mind, which makes the purchase significantly easier!
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CTA(Call To Action) can make all the difference in getting shares or likes. The more enticing your call-to-action, the more likely consumers are to click & like/share.
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If you’re selling products with a “buy 2 get one free,” like those found in grocery stores, it would be better to put attention on that product than on its price. In other words, instead of saying “Buy 3 Bottles of X for $45,” try “Get 1 FREE bottle when you buy three bottles of X” or keeping from using numbers at all and describing your deal (like something similar to what Costco does). Focus on what will attract people’s interest rather than just trying to make them feel how much their money could go further by getting such good value!
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When running ads for specific sales, consider adding a “percent off” to make the deal stick out when people view your ad.
Here’s how it works: $150 OFF! Your ad will look like this: A special on (whatever you’re selling) is now 50% off at (store name). So instead of plain text, an image of a big red circle with “50%” in white font would be used along with smaller words underneath describing your sale product or service. -
If you want to increase likes/comments, use some call-to-action words that urge more customer involvement, such as ‘tell us what you think,’ or ‘tag a friend.’ These will lead people to talk about your business and get active responses, leading to likes and possible shares.