What are Calls to Action in Copywriting?
The call to action is a simple, clear declaration of what you want your reader, viewer, or listener to do. For example: Click here to learn more. Add to cart.
The best call to action phrases are clear but specific and create an urgency that drives the user to action. If you have a truly irresistible offer, your call to action should sell its value.
Also known as verbs, action words are specific and motivating. “Shop,” “Sign up,” “Discover,” “Try,” “Watch,” and “Start” are all examples. They directly telling customers what they should do next, which is what you want.