1. Be mindful of contrast
Making sure there is simplicity and sufficient contrast between text and background colors makes reading much easier.
2. Design for responsiveness
A website should always be adaptable to the screen it’s being viewed on, whether it’s a 7-inch mobile phone or a 70-inch TV.
3. Experiment with design
Build exploration into the project’s lead time to give yourself a chance to discover new elements of design that can make your end product exceptionally unique and pleasurable to use.
4. Focus on usability
Make sure users can use your site/app/program intuitively, even if they’re visiting for the first time.
5. Keep it consistent
Pick a design and stick with it throughout the project. Each page of the site should be laid out the same way to avoid any confusion or frustration in the user’s experience.
6. Keep relevance in mind
The interface should be conducive to an overall experience that is pleasant, easy and informative.
7. Know your target user
It can be easy to let the overall goal get lost in the minutiae of the design process but what you’re designing is for the user and therefore should be user-focused.
8. Maintain branding
Your user should be able to identify your brand on every page of your site and new users should be able to recognize your brand upon their first visit.
9. Make it easy on the eyes
Pay attention to the ease of readability through the layout. For example, keep text edge-aligned, keep a limited color palette (you want it to be colorful and eye-catching but not overwhelming and blinding), choose a font family that’s easy to read and an optimal size.
10. Make it easy overall
Performing tasks should require minimal effort on the user’s part and each page should serve one main function.