# THE BLACK BOX OF PRODUCT MANAGEMENT
There is much buzz around the business world today regarding product management & its increasing importance in organizations, especially technological organizations. To get a clear understanding of what product management truly stands for, we must travel back in history, which makes us realize that product management as a discipline is not new. The role & responsibilities existed in the past; It is just the new terminology. Therefore, it can rightly be said that product management as a responsibility came into existence as soon as products started evolving.
However, how did it evolve as a separate role altogether in just a few years? The answer to this question is the speed of technology. The speed of technology has led to competitive products in the markets and mature product families; therefore, to get that competitive advantage in the market, companies have unbundled this role across functions including marketing, Research & development, manufacturing. An important note here is that product management is a strategic function concerned with researching the product you are working on, charting out a product vision, communicating this vision to all the stakeholders & creating & generating a product roadmap.
Link to Atlassian: One of the best product management coaches