Hello Everyone,
Facebook, Instagram, WhatsApp, Snapchat, YouTube, what else not comes in our mind, when listen the term Digital Age. With users sifting through a bottomless pit of ads every day, small Direct-to-Customer (DTC) brands can’t hope to stay in front of their customers all the time. Instead, these businesses should spend their time and money converting an ideal customer into their biggest fan.
Social media makes it easier than ever to find the perfect customer for a product. When consumers find content that is consistently meaningful, they’ll start following what the company behind that content is doing. The best way to grab their attention is to offer them a story. Bring consumers behind the scenes; introduce them to the people making the product. They want to understand why a business is building a brand and how its products affect the people using them.
The key to effective storytelling is to show real-world examples of how a brand is making a difference, and few mediums do that better than video. Videos convert customers at a much higher rate than text. On Facebook, video gets three times more engagement than text or even photos, yet video makes up less than 1 percent of what most brands share.
This means that the companies that do use video for their storytelling stand out even more. Take Harley-Davidson, for example. Last year, Harley-Davidson set out to dispel the myth that Harleys are just for old, white guys. To do this, the company created a documentary series featuring diverse riders from all over the world. The series was wildly successful, collecting 8.7 million views and more than 47 million impressions. This campaign illustrates the power of real footage showing consumers using a product in a way the viewer can relate to. Brands should tell a story that makes potential customers say, “I want to be a part of that .”
Thankyou.