Should I Use a Hard Sell or a Soft Sell?

Business & Management
#1

When a consumer requires an immediate solution, such as a flat tire that has to be replaced, using a hard-sell strategy may be advantageous. A soft sale should be used when there is no urgent consumer demand and developing a connection is more essential. To seal the sale, the soft salesperson must be patient and consistent, recognizing that it may not happen at the first meeting.