Search Engine Optimization

Do the same keywords or search terms fetch the same results for every searcher? or it varies as per their past searches?

It varies as per their past searches.

You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects, it’s simply quality control for websites.

To read about all the points in depth, please refer to: Top secrets to improve your SEO ranking