Company Name: Schneider Electric
Position: Marketing Intern
Location: Remote (due to pandemic)
Application Process: I applied online for the Marketing Intern position and received a text message and email confirming the interview. The interview was conducted remotely through Schneider Electric’s web platform due to the pandemic.
Interview Rounds:
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Round 1 - HR Interview:
- Questions Asked:
- Tell me about yourself.
- Why are you interested in this internship?
- What do you know about Schneider Electric?
- How do you handle working in a team?
- Your Approach: I focused on highlighting my relevant skills and experiences, tying them to the role. I also researched Schneider Electric beforehand to answer the company-specific question confidently.
- Outcome: I passed this round and was invited to the next stage.
- Questions Asked:
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Round 2 - Technical Interview:
- Questions Asked:
- Describe a marketing campaign you admire and why.
- How would you promote a new product in a competitive market?
- What tools or platforms are you familiar with for digital marketing?
- Your Approach: I discussed a recent campaign I admired, breaking down its strengths. For the product promotion question, I structured my answer using the 4 Ps of marketing. I also mentioned my familiarity with tools like Google Analytics and social media platforms.
- Outcome: The interviewer seemed satisfied with my answers, and I moved to the final round.
- Questions Asked:
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Round 3 - Case Study Presentation:
- Questions Asked:
- Present a case study on how you would improve Schneider Electric’s social media engagement.
- Your Approach: I prepared a slide deck outlining my strategy, including content ideas, engagement metrics, and a timeline. I also included examples of successful campaigns from other companies for reference.
- Outcome: The panel appreciated my structured approach and creativity, and I was selected for the internship.
- Questions Asked:
Preparation Tips:
- Research the company thoroughly, including its recent campaigns and market position.
- Brush up on basic marketing concepts like the 4 Ps and digital marketing tools.
- Practice presenting case studies clearly and concisely.
Conclusion:
Overall, the interview process was smooth and well-organized. I felt prepared, but I could have practiced my case study presentation more to reduce nerves. My advice to future candidates is to be confident, showcase your creativity, and align your answers with the company’s values and goals.