PPC advertising allows businesses to reach Internet consumers via paid advertisements across a variety of digital channels. Marketers may create PPC campaigns on Google, Bing, Linked In, Twitter, Pinterest, or Facebook and target individuals who are looking for phrases related to their products or services. Users can be segmented based on demographic factors (such as age or gender) or even targeted based on their specific interests or location in PPC ads. Google Ads and Facebook Ads are the most prominent PPC platforms.