Newsletter in Digital Marketing?

Every company has identified a set of potential and existing customers which are added to a subscriber list. In order to inform the customer about the availability of a product or service, companies send informational content via email letters to this subscriber base. This is known as Newsletter Marketing. For the newsletters to be effective, they have to be informational and not solely sales driven. This is because the customers receive sales promotion and offer messages regularly from different sources and in order to grab their attention, the content should be interesting and engaging while informing them simultaneously. They should also be relevant to the target audience and consistently scheduled. Clearly defining the terms and conditions related to the product or service or terms of using their website will help users to understand the privacy policy and trust the company. Moreover, additional incentives will attract consumers to opt for a purchase and generate the desired results of newsletter marketing.