Name some of the Google AdWords ad extensions?

Name some of the Google AdWords ad extensions?

Definition: Google ad extensions are essentially snippets of additional information that you can add to your campaigns to make them more effective. There are plenty of types of ad extensions, and each one offers distinct advantages by providing information or clickable CTAs that can improve the performance of your ad campaigns in some way.

  • Here are some of Google Search Ad Extensions

  • Sitelink Extension
    Sitelink extensions are one of the most frequently used types of ad extensions. They allow you to add short snippets of information that essentially act as CTAs, which when clicked will take users to key pages of the company’s site.

  • Call Extensions
    Call extensions are another popular one, and they work by featuring your business’s phone number at the top of the ad, next to the site URL. On desktop, this will just show up as a phone number that users can enter in to a mobile device; on mobile, this number is actually clickable, and with only two taps someone can be calling your office.

  • Callout Extensions
    Call out extensions are a little different from other options on the list, and they’re a somewhat newer type of extension. They create CTAs within your ad, but they’re not clickable. Instead, they simply work by giving you more room for information you want to share in the ad itself.

  • Structured Snippet
    Structured snippet extensions are a personal favorite, because they really capture your attention as a user, which can mean more clicks for you as an advertiser. Structured snippets allow you to create hyperlinked, clickable headlines that send users to key pages on your site, and feature a quick description under each one.

  • Location Extension
    Location extensions are another option that are pretty much exactly what they sound like, and they add your business’s address to the bottom of the ad, along with your operational hours if you feature it. When users click, they’ll be taken to a Google map showing your location, and they can instantly get directions to where you are.

  • Price Extension
    Price extensions allow you to quickly showcase how much a given product or service costs, listing an item, linking to it’s specific URL, and then featuring pricing and qualifying information.

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Milan Modi