Mention the limit for Adwords Ad characters?
- The character limit for Google Text Ads are currently 30 for Headlines, 90 for Description Lines, and 15 for your Ad Path. In total you have the option of using 300 characters.
- On July 26, AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text ; and. one condensed description line of up to 80 characters.