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LogoutMention some bidding options
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Manual Cost Per Click (CPC): Manual cost per click allows you to set bids at either the ad group or keyword level.
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Automatic Cost Per Click (CPC): This helps give you the most clicks within your daily budget for that specific campaign.
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CPA Bidding (Conversion Optimizer): CPA bidding allows Google to adjust bids to average a certain cost per conversion goal that you’ve set.
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CPM Bidding (Cost Per Thousand Impression): Only available for Display network campaigns (like remarketing), CPM bidding allows you to set target bids that accumulate after 1,000 impressions.