Market Analyst and Researcher

Business & Management
#1

To become a market analyst and researcher, one has to accept that this aspect of marketing requires sheer observational and calculative skills. Firstly, market research consists of conducting surveys and understanding the behavioral patterns of the society at large. They tend to study how their mind works regarding various products and how they perceive certain products and services under the umbrella of marketing research. Marketing Research is then paired with market analysis which entails reporting of the information collected during research, and this analysis is aimed at helping the industry in increasing its profits. Various surveys are conducted under this to measure the values relating to consumer satisfaction, testing of products and services, observation of competition the company faces for the same products. These surveys and be conducted through and on several platforms and through email, websites, phone calls, focus groups or even physically. However, analysts, in order to perform better can have backgrounds in both research, analysis and marketing so their concepts are clear for the same. Their familiarity with project management, computer skills, statistics can help them perform better. Good writing skills are also valuable if working as a researcher and analyst in this field.