Isn’t social media marketing taking the place of email marketing?

pranav-kapse-a8e0a157 · 16 August 2020 06:16

pramila-y-fcfc8f35 · 2 September 2020 14:17

In today’s society, it is extremely hard to imagine business without the Internet. However, a couple of years ago many people saw the world wide web as a fad, being nothing more than “a trendy and oversold” community.
It’s clear that social media is not a fad but is a channel, like email, that can be used to reach your target audience. In fact, 83% of marketers say that social media is important for their business.
Social media is great for driving traffic to your website. You can do that organically by making your content go viral, or by paying for social media ads. Email marketing helps you build relationships and credibility. People like to do business with those they know, like and trust. Email is direct, making it more personal and personalized than social media marketing.
Email marketing in 2020 still remains the best and most effective method of attracting and retaining customers. It can keep your business afloat, or propel it into the stratosphere, with a potential ROI of up to 4400%.
This may come as a bit of a surprise, but social media doesn’t have a great engagement rate. Barely over half a percent, in fact (0.58%). On the other hand, email reaches about 85% of the people you send it to and has an open rate of almost 23%.
For the best return on your investment, focus on email marketing but develop a social media marketing plan that makes sense for the audience you’re trying to reach.
Email marketing and social media marketing aren’t the same and they shouldn’t be treated as replacements for each other. So the best marketers are always focusing on integrating email and social media marketing in their marketing plan.