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LogoutYouTube is a critical marketing tool for practically any company in any industry. … For business, online video marketing presents a unique opportunity. Used efficiently, video marketing can help to build trust and establish an organization as having authority. Moreover, it makes it easier to connect and engage customers.
Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.
Here are a few reasons why you should be marketing on YouTube and Periscope.
1. Create an Image of Authority
Marketing will change in 2016, and YouTube will be a big reason why. YouTube is a critical marketing tool for practically any company in any industry. Importing and uploading video content has never been easier, which makes it seamless to integrate into any marketing plan. For business, online video marketing presents a unique opportunity. Used efficiently, video marketing can help to build trust and establish an organization as having authority. Moreover, it makes it easier to connect and engage customers. This all begins with recognition of authority. YouTube the second biggest search engine online, which offers businesses a gigantic platform to gain viewers. Users aren’t satisfied by physical ads or static marketing anymore. They want interactive, aesthetic, engaging material. Uploading video content, which contains your businesses views and ideas, provides the aura of expertise and authority. By uploading videos with tips and strategies, businesses can not only get attention but also provide help and value to customers, which will build respect. Tips and how-tos are a great way to develop your company as an expert on the topic. When viewers see the videos, they will recognize your business as an expert for providing tips and advice.
2. Builds Credibility and Trust
As a business, you must entice your audience with more than just a sales pitch. Trust is everything when it comes to customer acquisition. If they don’t trust you, they’ll never buy from you. Thus, it is particularly important to take measures to build rapport and trust with your customers. By building a relationship with clients, you can develop an edge over the rest of the competition and grow your customers base By uploading content on YouTube and Periscope, businesses are able to give reasons for customers to look at and evaluate your services and products. Credibility comes from information. There is no simpler, more direct, and easily absorbed way to display information that through video content. 15 seconds of video content can be more engaging and provide more observable information than an entire page of ads and marketing content. A great way to build trust and credibility through videos is to upload videos showing customer engagement and recommendation of your product. For prospective customers, nothing is more convincing than evaluating the honest opinion of a satisfied customer. Showing how you treat and respect your customers will help you win over new clients. Videos that show people having success with your product or even demonstrating why your product is so good are a great way to engage other viewers. Video testimonials can build trust by displaying and demonstrating value in a much more meaningful, engaging way than other more historically traditional ads ever could. Big or small, any organization can take advantage of video content as a means for establishing and building their brand. An easy way to do this is to upload a video with information steps or instructions, which help your target viewers successfully, accomplish a set of tasks or actions.
3. More Engaging than Older forms of Media
Periscope and YouTube are becoming more powerful forms of communication, and more engaging than other types of less dynamic ads. People enjoy watching videos. It is effortless for the viewer, and often entertaining. Videos are a great way to connect with your viewers and provide more of a personal, hands on feel than traditional marketing. Engagement is key for the success of your marketing campaign. Platforms that display video content offer multiple layers of engagement. Beyond viewing of the video, YouTube offers marketers several different ways to connect with their audience. For example, viewers are able to leave feedback and comments on the videos. This allows viewers to interact not only with each other, but also with the company. This opens a line of communication between the customers and the company, which enables them to converse and form a degree of trust and connection. Businesses are able to reply to comments, post questions, opinions, and engage with their audience. By answering questions, companies are able to further establish themselves as experts. This will have a remarkable impact on branding because new viewers will be able to see and read the back and forth communication between the business and other viewers. This humanizes the business, and makes them appear as approachable, professional, and helpful. Video platforms are helpful across any industry. There are many reasons to use video platforms to market your business, and many benefits it can have.
Not only is your audience on YouTube, but as the internet’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that’s easy for viewers to consume and share. YouTube marketing can be an intimidating tool for brands.
YouTube provides an array of channels for businesses to communicate with customers and prospects. In addition to directly communicating through posted videos, you can interact with customers using YouTube’s comment functionality.