Your content on your site should feel cohesive. This cohesion creates trust from a reader and improves both the user engagement and authority of your site. Furthermore, your SEO rankings will be improved by consistent, intelligent content.
Looking for a start on your content guidelines? A great place to start is with the search engines themselves. Here are some tips from Bing on [building quality content]
Of course, you’re not done yet. Unless your content strategy incorporates a time mac
- Define Your Audience. It’s one thing to develop content, but you really need to develop the strategy around your content.
- Differentiate Your Brand from Your Competitors.
- Optimize & Promote Your Content.
- Tell Them What You Do, Over and Over Again, But Differently.
- Use your logo and design elements consistently and provide access to employees.
- Select the right topics for your brand’s content calendar.
- Bring offline marketing events into your online branding efforts.
- Keep your brand’s tone and personality consistent across channels.