One generally relates the expression “brand” when looking at advertising as it is the brand to which an item is subsequently connected to expand its usage amongst people, thereby expanding its sale. The inquiry that then, at that point, emerges is, what is a brand? Basically, it’s a name or a term intended to connect a personality to a merchant and his items with the goal that they are recognized from some other dealer’s merchandise. As indicated by several researches, brand can be thought of an “asset” which is theoretical in nature and its point is to set a visual in our mind that are unmistakable and cooperative with the brand they are associated with, and particularly in the personalities of their purchasers and partners, along these lines expanding their financial worth in the eyes of the buyers. For eg. Apple has now become a brand that has not only expanded its worth in the eyes of its buyer but all over the world. People are now paying thrice the amount for an apple product than they would for a similar product but from a different brand. Therefore, if one is aware that he has such skills to make a basic thing also look desirable and that it suits their buyers needs, he must go ahead in the field of Brand Marketing.