One thing is certain: social media marketing does not come cheap. There is always a cost, whether you spend your own important time on it, ask an employee to add it to their task, hire a social media staff, or outsource to a marketing agency. The objective is to obtain the most return on your investment of time or money. It’s crucial to note, though, that ROI doesn’t always imply profit. It certainly can, but it may also refer to achieving other goals, such as generating new leads, growing email subscribers, or even improving customer happiness. The outcome of your social media marketing plan is a direct reflection of how focused it is.