In order to successfully track the effectiveness of your marketing campaign, you’ll need to start by setting goals for how many visits, contacts, and customers you want to generate. You can even get more specific and set goals for how many visits, contacts, and customers you want generated from different aspects of the campaign such as social media, email marketing, or your blog. For tips on how to set marketing goals for your campaign
When the campaign has completed, compare your goals against your results. This will help you figure out what you should expect from future campaigns and assess whether or not you ran a successful campaign.
If you use HubSpot’s Campaigns App, you will be able to see this information at the top of your campaign dashboard. From here, you can dig into the metrics of specific assets within the campaign to figure out what worked for your company and what you need to improve on for the future.