How do I measure the success of my content marketing efforts – and my overall digital marketing efforts?

Finally, the quantity of conversions generated by a digital marketing strategy determines its success. However, tracking exact outcomes might be challenging because a buyer needs multiple “touches” before deciding to buy. A visitor could read a blog article, then check social media for updates, then read a few emails before choosing to convert. While the blog article wasn’t the direct reason for the purchase, it was the crucial first impression.

So allow your new digital marketing efforts some time to work, and then watch for an increase in sales overall. This is how you’ll know whether everything is going according to plan.