How do I make my content engaging?

The answer to this question is very dependent on your target demographic. What appeals to teenagers will inevitably differ significantly from what appeals to middle-aged business experts. Open the discussion by speaking to your target audience’s pain areas or interests, demonstrating that you understand them and want to help them. Inviting people to reply to your questions is a great way to start. In contrast to traditional marketing, the beauty of content marketing is that communication is no longer one-way.