How can we incorporate big content into my content marketing plan?

White papers and ebooks provide valuable material that should be included in any content marketing plan. It not only demonstrates to your readers that you are knowledgeable enough in your industry to write a whole ebook or white paper about a topic rather than just writing short and basic blog articles, but it also serves as a tool for generating email subscribers. You ensure that you have access to an audience interested in your content and your brand by giving a large piece of material as an incentive to join your email list.