Explain principle working of message extension?

Digital Marketing
#1

Explain principle working of message extension?

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  • Message extensions allow customers to message you directly from your Google ad. Customers simply have to click on the call to action, such as “Send us a text” or “Message us for help.” Then, customers are taken to their messaging app where they can send you a text message.

  • Message extensions, like all other ad extensions, are eligible to show alongside an advertiser’s ads on the SERP, generally making them larger and more feature-rich while increasing CTR.
    message extensions give users the opportunity to click to text a business directly from the SERP!

  • Advertisers can even include a pre-written text message to make starting that conversion easier for mobile users in a hurry.

  • Google Ads (formerly known as Google AdWords) advertisers are charged the same CPC fee when a user clicks on a message extension as if they clicked on the ad’s headline or another ad extension.