Explain Digital marketing
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few digital marketing examples include social media, email, pay-per-click (PPC), search engine optimization (SEO), and more.
The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services. By itself, web marketing is the process of marketing your company online to prospective leads and high-value consumers.
Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes.
Until 30 years ago, people had to go to the shops to buy the things they need, this can be vegetables, fashion accessories, toys, utensils, etc. However, consumer behavior has now changed. With the advent of technology and the rise of the Internet & Smartphones, we have seen a shift in consumer behavior.
Today, people buy or order necessary products or services by sitting at home, they buy them for festivals or weddings or for any personal need. It can be milk, food, vegetables, fruits, clothes, electronic gadgets etc. The mode of shopping for the last many years has totally changed. People now prefer, not to go to the market, to purchase. But they will prefer to go online shopping.
Digital Marketing is a marketing which is done by the internet, computer or any of the electronic devices. With the use of digital marketing, any company can reach its target audience, which is also called online marketing. When any company starts their business or launches any of the business, they try to do marketing to reach more and more people. The meaning of marketing is, being present at the right time and right place to connect to your target customers. Nowadays you have to connect with them where they spend more of their time on the internet. For offline marketing, the spends needed to reach audiences is huge, however with Digital this spends is much less. It is a very simple way to reach customers.
Digital marketing, has enabled advertisers to bring the entire showroom to the fingertips. User can spend time, checking each and every product before purchasing. Purchase behaviour has become more personalised, than a one size fits all approach. Not only customers but businesses also take benefits because of this they can connect more customers in less time.
More ways for Digital Marketing
- Blog marketing,
- Content marketing,
- Search engine optimization,
- Social media marketing, (Facebook, twitter, linkedin, instagram, snapchat, pinterest)
- Google adwords (Text Ads, Image Ads, GIF Ads, Match Content Ads, Video Ads, Web banner Ads)
- Apps Marketing
- Youtube channel marketing
- Email marketing