Email marketing is an example of a subset of content creation, writing, and marketing. People in charge of email marketing are skilled marketers with copywriting and editing experience and have ideally worked in these roles previously
Email remains one of the most effective content formats available. To do this well, you must be able to write convincingly and understand how to develop an effective email marketing strategy. You’ll also be in charge of campaigns, launches, and public relations activities that rely on a large database of customer data and lists. Because the quality of your email contacts is critical to email marketing success, it’s critical to understand how to grow your database without annoying prospects and to understand when and where to draw the line.
Because email marketing is primarily a lead-generation activity, specialists would collaborate with digital marketing experts to generate leads which eventually leads to revenue generation activities.