Differentiate between content and context in marketing.?
Content is the material/matter/medium contained within the work that’s available for audience. Context is the positioning of the content, storyline or purpose that provides value to the audience.
Context marketing is the ability to deliver the right content or experience to the right person, in the right place, and at the right time based on the sum total of that person’s past brand interactions and current needs.
Context marketing is critical to your online marketing strategy because it enables you to provide a more personalized experience for leads.
without content marketing fundamentals, the message would be wrong. Without a content strategy, it could miss the mark with its target audience.
Content can not be king without context.