Traditional PR refers to those publicists who busted their balls networking with journalists over the phone and schmoozing them at dinner to get their clients into newspapers and print publications. PR traditionally focused on print-based publications, TV and radio. But print media isn’t what it used to be and online media is rapidly overtaking traditional print publications and even TV. With the growth of online marketing, the savviest of these PRs have shifted their focus online to Digital PR.
Digital PR is an evolved form of PR. Instead of targeting only print publications, digital PR focuses on online publications and increasing brand awareness. It includes:
- Publishing articles and press releases
- Working with bloggers and influencers on product features and reviews
- Affiliate marketing
- Nurturing journalist and content writing contacts to secure press hits
- Using social media to gain exposure
- Building brand trust through online reviews.
These [digital PR strategies]((SEO) when done well. Digital PR requires an understanding of Google’s guidelines and ranking signals to improve a website’s visibility in the search results. This is why many digital PR campaigns are run by SEOs and content marketers familiar with the industry. Learn more about “
Without digital PR, any SEO campaign you’ve been throwing money into isn’t going to get you to position one in Google. Part of what [good digital PR agencies and online marketing experts like us refer to as “off-site SEO” includes digital PR. If you’re working with an online marketing or SEO agency, make sure high-quality digital PR is part of its off-site SEO efforts.