Difference between Adwords and Adsense?

Digital Marketing
#1

Difference between Adwords and Adsense ?

#2

  • AdWords (known as Google Ads) is a system that allows businesses to bid for advertising space in the Google search results and on other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell ad space to businesses.

  • The main difference is that Google Ads is used by advertisers and AdSense is used by publishers.

  • Google Ads lets people advertise on Google.com, the Google Search Network, and the Google Display Network (content sites that are not search engines). Businesses use Google Ads to drive targeted traffic to their website, in the hopes that some of this traffic converts to sales. Advertisers pay Google a certain amount per ad click.

  • AdSense lets publishers monetize their websites or blogs by earning money from relevant Google Ads ads displayed next to their content. The publishers receive a small payment each time one of these ads is clicked on. If your site has enough readers, this can be a simple way to generate a revenue stream from your content.